Paloren Co Founder Aaron Agius Voyage

Paloren co-founder Aaron Agius outlines new approach to digital PR metrics

Shift in measurement standards for earned media The approach to measuring digital public relations is seeing a shift as Paloren co-founder Aaron Agius outlines a framework focused on outcome-based metrics rather than output volume. The method moves away from traditional metrics such as impressions and media mentions toward measurable business results including qualified referral traffic, conversion rates, and search ranking improvements. Paloren co-founder Aaron Agius has